Call Tracking allows you to track calls out of your website and know exactly what advertising activity brought them there; whether it was from a different website, Google or your own paid search campaign.
So no longer will you have to figure how your caller has found you.
Why you want Call Tracking
Call tracking is a vital tool for any business that spends money on advertisements across multiple stations. Customers with AdWords possess an intrinsic need to track the calls that are relevant to their keywords, in order to understand which keywords deliver call conversions. call tracking Google Analytics Without visibility of call conversions, it’s simply not possible to figure out if your investment in the keywords in your portfolio is delivering value or not. Is just tracking AdWords call conversions ?
Most customers are looking to track not just PPC, but additionally SEO, Screen, Affiliates, Social Media as well as Offline campaigns such as TV, Direct Mail, Radio, Print media & trade show traffic and of course Bing PPC traffic. This is where the energy of a 3rd generation phone tracking system such as Call Conversions Tracking comes in, as it allows you to see your ROI for each of these vital channels not just Google PPC. This is essential actionable data letting you optimise the efficacy of each of your marketing and advertising channels, key to the success of any business.