Advertising a Dog Training Business: 5 Simple Steps to Attract Customers and Make More MoneyWant to understand the best way to market a dog training business?
Regrettably many dog trainers are compelled to train dogs on the side of a regular job, or struggle to get enough clients full time. The sad part is that this isn’t because the person does not know how to train dogs, or help folks. The reason dog training ware is that they do not understand how to effectively market their business in a way that will reveal worth and attract the kind of clients they need to work with. But do not worry! We are going to teach you five steps you can take now that will fix that.
Measure 1. Think like a client, not a dog trainer. This is the golden rule for dog training success. You have to lose all the dog trainer jargon from your website, conversations with customers, all marketing materials, and training programs. They’d call you on the telephone and ask if you’re able to teach their dog to come when called. Or teach their dog never to run away.
You can help repair their problems and want potential clients to identify as a regular person who occurs to train dogs with you. They will not do that if you are talking that they do not THINK in their own heads.
Step 2. As it pertains to training, people aren’t spending their money on their dogs, they are spending money on themselves. Many trainers we teach tell us that the people they service would never spend $1500 or more on their dog. That is not false, but they’re actually spending the money on themselves to make THEIR lives more happy and probably to remove dog behaviours which are making THEM hopeless. The lesson here, is when you talking to people, or are writing in your site, you need to focus on how their life would improve with a dog that listens. Once you can create in his or her thoughts the benefits they’ll receive from working with you, they’ll be ready to sign up!
Measure 3. The reason for your website would be to get folks to contact you. Your site MUST NOT be a library of resource information on dog training. Should be about the dog owner, how life will be after you conclude the battles they’re having, and what they are going through now.
You also want a lead-capture carton on all the pages of your site. This really is a box where they are able to make their e-mail address. They will be more likely to leave their information if you offer then something free, like 5 tips on the best way to housebreak a dog. Or 5 common errors dog owners make.
Measure 4. Focus on benefits, not just features. The top features of your software are things like the number of commands, the number of lessons, the length of stay for a board and train software. The benefits are matters like, ‘your dog will walk on a leash next to you so you won’t have your arm pulled and won’t be embarrassed in the neighborhood.’
The gains are the positive changes the client will experience in their own life. Another example: The feature would function as the command that is off, the benefit would be that the owner wouldn’t have to bother about their dog jump and damaging someone. Write the advantages each alternative will supply to the owner, although so when you are writing your applications, don’t only write a listing of attributes.
Step 5. Attract your ideal clients. You might be surprised, but the individuals you want to contact you are not just limited to people with money and a dog. Individuals desire a specialist, not a generalist, and will pay more for it. Just what exactly are you particularly good at? Or someone who specialised on it and only worked on engines?
Think about what you do and what type of person you enjoy to work with most and compose a description of them. Think about the greatest client you’ve ever had. Why did they come to you? What did they say? What did they desire? What were their problems? What results were they looking for? What was their personality like? What did they appreciate most about working with you? Pretend you are writing personally to them, when you compose all of your materials. For example, our ideal client is a family or individual who’s teachable, friendly, has a dog with common behavior problems, and has tried other training before perhaps it hasn’t worked well enough for them. So we have a tendency to bring that kind of person when we write, we write to that individual.